Fiveo

Sports Streaming Platform

An innovative platform delivering affordable sports streaming with unique fan experiences and engagement tools.

Role

Branding, UI/UX Design, Logo Design, Visual Identity, Prototyping

Project Overview

Fiveo is a study project where I was assigned to create an e-commerce website. I chose to focus on a real pain point I experienced as a sports fan – having to pay for an expensive monthly subscription to multiple platforms, even when I only wanted to watch a single game.

The idea was to offer a different experience: a platform that allows users to purchase a one-time, low-cost ticket to watch an individual match, without committing to a monthly plan. In addition, I included a subscription option – but unlike existing services, it’s based on access to specific games rather than entire channels.

As part of the project, I created a complete brand identity from scratch, researched design inspirations, designed a logo and visual language, and built two main pages – a homepage and a purchase page – including a full interactive prototype in Figma.

Building the Brand

In the early stages, I explored different pricing options and realized that five shekels felt both fair and accessible for a single match. That insight inspired the name Fiveo short, catchy, and youthful, with a natural flow that speaks to the brand’s energy.

The logo was designed with modern typography, combined with a small TV screen element that reinforces the idea of sports broadcasting. The visual identity is supported by a color palette of black, orange, and white, chosen to reflect excitement, energy, and clarity.

Together, the name, logo, and colors create a bold and dynamic identity that feels approachable, memorable, and perfectly aligned with the vision of Fiveo.