Yuval Edry
Brand Book
Creating a refreshed brand book with a modern logo and cohesive visual identity for a women’s hair salon.
Role
Branding, Logo Design, Visual Identity, Graphic Design
Project Overview
Yuval Edry is the owner of a women’s hair salon, specializing mainly in hair straightening. As part of my UI/UX and design studies, I was given a project to rebrand an existing business. I chose to work with Yuval and his salon, with the goal of creating a fresh and professional identity. He wanted a new logo, along with a strong and memorable icon to build a luxurious and recognizable brand.
My mission was to bring his dream to life through my creativity and design approach.
Old Logo
The previous logo was generated using AI and included spelling errors. It failed to represent the luxurious and refined image Yuval envisioned for his salon, clearly highlighting the need for a more precise and polished branding.
The Journey to the New Logo
From the very beginning, I knew the logo had to reflect precision, luxury, and professionalism. The inspiration came from Yuval’s personal journey – from
a teenager discovering his passion for hair styling, to proposing in Dubai. The Palm Islands symbol was merged with his initials to create a mark that embodies both his story and his craft. Subtly, the logo also resembles a comb – a direct nod to the essence of hairstyling.
1.
The first letter of the first name
2.
The first letter of the last name, inverted to resemble both a palm tree and a comb
3.
Mirroring the left side to the right and trimming the right lines
4.
Separating the right lines outward to emphasize the letters Y and E
New Logo
Color Palette
Typography
Pattern Design
Brand Mockups
Enjoyed
My Work?
Looking for my next design challenge, if you’re hiring or have a project in mind, I’d love to connect.
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